On 22 and 23 January the Summit and the Expo run at the same time: sessions in Hall 1, Expo in Hall 2. Expo windows kept free of sessions are marked in accent below. Sessions run 25 minutes each.
Summit day - sessions and keynotes
22 JAN 2027
Hall 1: Summit sessions and keynotes · Hall 2: Expo (open all day, at the same time)
09:00 – 09:25
EXPO
Doors and coffee
Speaker to be announced · Main foyer
09:30 – 09:55
KEYNOTE
Opening keynote: where marketing work actually moved in 2026
Speaker to be announced · Hall 1
10:00 – 10:25
WORKSHOP
LLM Manipulation - Making AI say what your brand wants
Speaker to be announced · Hall 1
10:30 – 10:55
PANEL
AI in marketing: what shipped, what stalled
Speaker to be announced · Hall 1
11:00 – 11:25
KEYNOTE
Agentic Commerce
Speaker to be announced · Hall 1
11:30 – 11:55
KEYNOTE
Meme Marketing
Speaker to be announced · Hall 1
12:00 – 12:25
KEYNOTE
Creator Economy
Speaker to be announced · Hall 1
12:30 – 12:55
KEYNOTE
To be announced
Speaker to be announced · Hall 1
13:00 – 14:00
EXPO
Protected expo window - lunch on the floor
Speaker to be announced · Hall 2
14:00 – 14:25
WORKSHOP
PPC Masterclass
Speaker to be announced · Hall 1
14:30 – 14:55
WORKSHOP
Marketing automation: lifecycle architecture without the bloat
